More than 25 influential Vancouver women have come together to celebrate the female form in an exclusive, vibrant and anonymous new art exhibition aptly entitled ‘Art of a Woman’.
The exhibit was curated by Diane’s Lingerie and is designed to celebrate a new chapter for the iconic Vancouver-based retailer, as the store undergoes a rebrand and refurbishment. To commemorate this milestone, the retailer invited leading media, bloggers, customers and influencers to participate in a unique and intimate painting session – where their bodies were painted, then imprinted on to a canvas for a one-of-a-kind impression. The end result was a stunning collection of original works that represents an array of real, Vancouver women.
The pieces were showcased at an exclusive event at the Bau-Xi Gallery in Vancouver for one night only and auctioned off with proceeds going directly to the Canadian Breast Cancer Foundation. As of today, the art collection will be featured across all of Diane’s Lingerie branding.
“At Diane’s Lingerie, we see women of varying shapes and sizes come through our doors, and we fit them all,” says owner Sharon Hayles. “As part of our rebrand, we wanted to honour those real women that come into our store every day. The artwork will live on in our new branding and be featured on everything from bags to hangtags. So, when you carry an item out of the store you know that a real woman is featured on that bag.”
Diane’s Lingerie has been providing the women of Vancouver with excellent fit and customer service for over 30 years. The store is a curator of some of the finest, most exclusive styles and brands such as Empreinte, Prima Donna, Marie Jo, Chantelle, Marlies Dekkers and Stella McCartney.
In November of 2012, the store’s founder, Diane Thomson, retired and the store came under the new ownership of Sharon Hayles, a retail-industry leader. Hayles had previously worked with Diane’s for over seven years as a retail consultant, which ensured a very seamless transition due to her significant familiarity with the brand. The refurbishment and rebrand is unveiled this month and the store continues to provide the best styles and the best fit, in an updated environment.
To continue their celebration of women and their commitment to providing Vancouver women with the perfect fit, Diane’s Lingerie will be hosting customer fit clinics throughout the month of May. For more information on the brands that will be featured and full fit clinic schedule, please keep an eye on our website and blog.